2323 Broad­way, Oak­land, CA 94612  (close to BART and sev­eral paid park­ing lots)

  • People’s Choice Image Competition

  • Ven­dor Night and 

  • fea­tured speaker, Judy Her­rmann

This joint meet­ing with ASMP (the Amer­i­can Soci­ety of Media Pho­tog­ra­phers) and PPGBA (the Pro­fes­sional Pho­tog­ra­phers of the Greater Bay Area) full of oppor­tu­ni­ties and fun is FREE!

The 90 minute pre­sen­ta­tion, “EVERYTHING HAS CHANGED” by Judy Her­man will begin at 8 PM.Judy-Herrmann-PORT-photocredit-Mike-Starke

Judy Herrmann, a for­mer pres­i­dent of the Amer­i­can Soci­ety of Media Pho­tog­ra­phers (ASMP) and win­ner of the Inter­na­tional Pho­to­graphic Council’s 2008 Lead­er­ship Award from the United Nations, is a part­ner and founder of the Her­rmann + Starke stu­dio, spe­cial­iz­ing in dig­i­tal still life and lifestyle pho­tog­ra­phy for adver­tis­ing and edi­to­r­ial clients.

An Olym­pus Vision­ary since 2000, Her­rmann lec­tures exten­sively about dig­i­tal pho­tog­ra­phy and sound busi­ness prac­tices. She offers expert con­sul­ta­tions and includ­ing how to turn a pas­sion for pho­tog­ra­phy into a pro­fes­sion. Her­rmann devel­oped an intro­duc­tion to pho­tog­ra­phy busi­ness prac­tices pro­gram for the Olym­pus Meet the Pros lec­ture series and she often trav­els to ASMP chap­ters to present “I Need to Jump­start My Busi­ness,” a sem­i­nar that helps pho­tog­ra­phers strate­gize on how to take their careers where they want to go.

Her pro­gram will speak to how to be a pro­fes­sional pho­tog­ra­pher in a day when every­one has a cam­era.  Judy’s pro­gram will point out how your career of pho­tog­ra­phy is no longer sell­ing pho­tog­ra­phy and how  PHOTOGRAPHY’S FUNCTION HAS CHANGED. You are not sell­ing pho­tog­ra­phy anymore. Judy will cover how ads and mar­kets have evolved.  Her infor­ma­tion will show you the value propo­si­tion has changed.  “Qual­ity is not an absolute measure.”

If you’re won­der­ing where pho­tog­ra­phy will be in 20–30 years like other indus­tries of past and future such as Apple, then you shouldn’t pass up this oppor­tu­nity to come and hear Judy share her insights of what she has learned from sit­ting among the lead­ers, movers and shak­ers in our pho­to­graphic industry.


 Join or renew your NCPP mem­ber­ship for 2105 at this meet­ing for only — $99.




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